Bethany Sweet
AREAS OF EXPERTISE
• Marketing & Creative
• Event Planning
• Conference Logistics
Bethany joined FactRight in May 2024 as the Marketing and Events Manager. In this role, she leads the coordination of FactRight’s conferences and oversees the company’s annual marketing initiatives, ensuring consistent brand messaging and engagement across platforms.
Prior to this role, Bethany gained experience in marketing and events with a nonprofit public media organization and a creative agency. Bethany has successfully hosted events of all sizes and possesses a deep understanding of what it takes to create impactful and memorable brand experiences. Bethany has contributed to multiple brands and collaborated with diverse clients on paid media and annual marketing strategies that effectively engage and resonate with their audiences.
- University of Wisconsin Stout Bachelors of Science – Business Administration
Recent Blogs from FactRight
- FactRight Names Jacob Heidkamp and Russell Putnam Co-CEOs to Drive Next Phase of Growth; Gail Schneck Retires
by info@factright.com (FactRight) on January 13, 2026 at 3:48 pmFactRight, a leading provider of alternative investment due diligence and risk management solutions, has named FactRight executives Jacob Heidkamp and Russell Putnam as co-CEOs to guide the next phase of growth.
- Press Start to Replay: A Look Back at This Year’s Annual Due Diligence Conference
by sarah@factright.com (Sarah Kieser) on September 25, 2025 at 2:46 pm - Shamrocks & Due Diligence: A Recap of FactRight’s 2025 RIA Due Diligence Conference
by Kate@FactRight.com (Kate Stephany) on March 27, 2025 at 6:07 pm - Action Packed Recap from FactRight’s 2024 Annual Due Diligence Conference
by sarah@factright.com (Sarah Kieser) on October 10, 2024 at 7:14 pm*Dramatic suspenseful music* Thank you to the 480 industry professionals and wealth managers who ventured to the home of the Batman Building, Nashville, Tennessee for FactRight’s 2024 Annual Due Diligence conference. It was a legendary success, and we, the FactRight staff, are so grateful for your continued support and participation.
- Understanding Master Lease Mechanics in DST Underwriting
by Houston Hyde, Mountain Dell Consulting and Brandon Raatikka, FactRight on May 23, 2024 at 8:04 pmAs the DST market has grown over the past several years, the nuances of available programs have proliferated. Given the structural requirements of Revenue Ruling 2004-86, these programs do not behave like traditional real estate investments in certain respects. In our experience working with wealth advisory firms seeking 1031 solutions for their clients, understanding the differences among master lease structures in the market can be a common hurdle. Closely related is how a particular structure may behave differently in various performance scenarios, and how the property underwriting interacts with that structure.